Brand guidelines · v0.1 · Sep 2026
marham.in brand
The identity system for marham.in — logo, colour, type and stationery, and how to use them together.
About the name. In Hindi and Urdu, '' (marham) translates to 'ointment' or 'balm', signifying healing and care.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “m” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#0F766ERGB 15, 118, 110#0A4F49RGB 10, 79, 73#F0A202RGB 240, 162, 2#0F2B28RGB 15, 43, 40#EEF4F1RGB 238, 244, 241Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Manrope
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxHealing Solutions for a Better YouH2 · 36pxHealing Solutions for a Better YouH3 · 24pxHealing Solutions for a Better YouBody · 17pxHealing Solutions for a Better YouCaption · 13pxHealing Solutions for a Better YouLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@marham.in
www.marham.in
Founding Team
marham.in
hello@marham.in · www.marham.in
www.marham.in
Explorations
Alternative wordmark directions considered for marham.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.